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Month: August 2017

Trend Report Fall/Winter 2017: 11 Wearable Trends from Lakme Fashion Week Winter / Festive 2017

Hey Guys It’s the new season… and as the fashion cycle takes its turn, here’s a list of the most interesting, wearable trends that I’ve spotted at the Lakme Fashion Week Winter/ Festive 2017… straight from the ramp! Now you know that I’m not always the first to stay ahead of the ‘trend’ curve, but …

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Budget Shopping : Festive Look under INR 1500/- from Colaba Causway

Hey guys! Hope you all are having a fabulous festive time! And while the festive season is all fun and celebration, and gives us more and more excuses to dress up and shop, it’s also extremely tough on the pocket! 😉 Hence, I decided to go street shopping at Colaba Causway, Mumbai… and challenged myself …

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My top 5 favorites from the Lakme Fashion Week Winter Festive 2017

As y’all know, the lakme fashion week winter festive 2017 concluded last week… and after a super-hectic, tiring (read killing) week where I tried my level best to attend all the possible shows, here’s my list of top 5 favorites from this season, who I’d totally love to actually wear!   GAURANG SHAH     …

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Gender Neutrality in Fashion: Is It Really a Feminist Agenda?!

    In the last couple of years, we’ve been seeing gender neutral fashion taking the racks of global fashion giants by a storm! Androgynous styles, unisex clothing and binary collections, blurring the lines between men’s and women’s wear! We’ve seen large fashion brands take to it… like Zara and their ‘ungendered’ collection, H&M and …

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UpCycled City – From Dreams to Dystopia and Back! (Featuring Doodlage)

  Since times immemorial, whenever society has been through its worst… We’ve seen art bring it back to life!   It’s simple, the power of imagination, colors and creativity have a way of easing pain and infusing new life into things and times that are in a state of decay…! We’ve heard about some of …

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Zodiac Fashion: Leo

  If the Lion is their symbol, these wild cats are bold, unafraid and regal! Born under the fiercest fire sign, Leo ladies are strong, ambitious and are born leaders! They’re opinionated, good with making decisions (for themselves and for others), and at the same time are creative and unafraid to tread into newer territories! That …

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Monsoon Style Guide: Work Wear

Monsoons are here and while we’re all super-happy to get away from the burning summer heat… the rains (especially in Mumbai) come with their own set of issues! Excessive humidity, frizzy hair and irritable skin … being just a few of them! And what to wear (and what not to wear) is simply an added headache! …

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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.



She has also been a Consumer Insights Miner specializing in fashion and luxury brands.