Month: August 2018

Gaurang Shah Lakme Fashion Week Winter FEstive 2018

Wiser Weaves: An Interview with Ace Designer Gaurang Shah

  A few weeks ago, I had the pleasure of chatting up with one of my most favorite Indian fashion designers, Gaurang Shah.   Gaurang’s creations aren’t just absolutely grand and breathtaking, they’re also ethically made and sustainable in every way possible. His label constantly strives to being back ethnic Indian weaves and fabrics, and …


Budget Friendly Route to a Sustainable and Ethical Wardrobe

If you read my previous post on PinkPepperCorn, it was all about why you need to start rethinking about your fashion choices! About why at a very personal level, you must start investing in clothes that are ethically made and fabrics that are sustainable and skin-friendly.   However, I understand that it is practically impossible …


Sustainable Fashion: But, How does it affect me?!

    Did you know that the Fast Fashion Industry, is the second largest polluter in the world, next only to the oil industry?! Or are you one of those who thinks that “sustainable fashion is just a foo-faa mumbo jumbo word, and that all these talks of sustainability and ecological contamination – how does …


SoSpa by L’Occitane at Sofitel Mumbai – My Experience

  Hey Guys! If you’ve been following me on Instagram, you’d have seen that last week I went for a major pamper session to So Spa by L’occitane at Sofitel Mumbai BKC. I took the Shea nurturing massage, and it was seriously such a fabulous experience!   I’ve been doing a H.I.I.T workout routine off-late, …


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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.

She has also been a Consumer Insights Miner specializing in fashion and luxury brands.