Breaking the ‘Work-Wear’ stereotyope! Featuring La Rutu

Hi all you lovely ladies! Just like me, I’m sure all you guys are mind-fried with the summer heat and are praying that the monsoons come sooner!

And while the rains might relieve us of the crazy, unbearable heat, some how, at the back of my mind… I always think that there’s a lot more to give up in the rains, than there is to gain! Few examples of things that the monsoons take away from us – leather shoes, suede, expensive leather bags, flip-flops (hate the mucky-water splashing on my legs, yukkk!), cool canvas sneakers, open tote bags, the freedom to walk around white typing on your phone and WHITES!

And while I can make peace with everything else… I’m seriously gonna miss wearing Whites!

Hence, I’ve decided to make the most of these next couple of weeks by wearing as many of my whites to work as possible!

And, that’s where La Rutu’s collection of gorgeous, summery and flowing whites comes into play! It’s a fusion work-wear collection with a combination of Ikat and Malmal (Cotton Spun) fabrics.

When I was told that La Rutu had come up with its summer white ‘work-wear’ collection… I was expecting everything from shirts… to trousers and even light jackets… But this outfit completely took me by surprise! One look at it… and I was in love!!

It just made me suddenly think of how we stereotype ‘work-wear’ in our minds…! And this outfit… it’s such a refreshing breath of fresh air!

Mal mal is one of the most comfortable and heat-resistant fabrics for the Indian Summers, and Rutuja Mahajan, Chief designer and founder of La Rutu, doesn’t believe in having it dyed into different colours! She says that mal mal in white is ethereal and pure, and that’s how she likes to use it… without any dilution! It’s also quite easily washable and hence, you don’t have to think twice about it’s maintenece.

Rutuja loves to experiment with handloom fabrics which she directly sources from weavers in Andhra Pradesh, giving them a modern, contemporary twist.

In this collection, she has used traditional Hyderabadi Ikat in a unique, non-traditional manner!

The high collar, full sleeves and the Ikat bust, make it look formal enough for work, while the long, angelic, flowing bottom of the dress… make for an unconventional style statement!

I styled this look to wear it for a meeting or a presentation! Because I believe that the way you dress, is a reflection of the way you think! And this outfit… exudes style, confidence and out-of-the-box thinking!!

I teamed it up with a tan leather basket tote from FabIndia and tan bohemian flats from Forever 21. Tan and white together, make for the perfect day-time, summer combination.

Also, ‘tan’ leather/suede has the ability to add a little rustic, earthiness to an otherwise idealistic, ethereal ‘White,’ while also maintaining the sophistication and elegance of the entire look.

Check out more from this collection at La Rutu’s Facebook page:

Hope you love it as much as I do and enjoy the pics 🙂









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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.

She has also been a Consumer Insights Miner specializing in fashion and luxury brands.