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Vintage Vibes & Bell Bottoms

I’ve always felt that I was born a little too late… I should’ve been born in the 60’s to be a part of that dreamy Summer of Love or the whole Hippie Movement. Every time I go to a new city, I run to its vintage markets! Somehow, being able own a piece of the …

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Beach Bohemia

Why Beaches and Boho are a match made in heaven! Did you know you have a ‘Blue Mind’?! I didn’t… but according to Wallace J Nicholas, we all have a Blue Mind! It means “A mildly meditative state characterized by calm, peacefulness, unity and a general sense of happiness and satisfaction with life in the …

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Boho Demystified!

As a second chapter of my ‘Inspired Fashion’ series… this one is me creating a modern-day Bohemian look inspired by the Latinas, Roman warriors and Tribal arts! Actually, while working on this look, I was generally trying to find out the history behind the various elements that we use in this ‘on-trend’ ‘boho-chic’ look, and …

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My Curly Hair Care Routine

(This article was first published on www.curlsandbeautydiary.com) A lot of lovely ladies have asked me about my curly hair routine…! I’ve often been told, ‘Oh you have curly hair… it must be a tough job maintaining them’… and frankly, it makes me laugh…! Simply because, in my mind, curly hair requires the least amount of …

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Athleisure for a Formal Work-Day!

Have you ever had those days when you’ve been working hard all week, preparing for that all-important presentation or pitch, and finally when you wake up on the actual presentation morning you stand in front of your wardrobe and go… “I wish I didn’t have to wear formals today!!”? Well I’ve certainly had those days… …

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It’s no SECRET anymore!

Recently I was reading this Wall Street Journal article about how Victoria’s Secret, the iconic lingerie brand, built over decades with its entire focus on padded and push-up bras, is going through one of the roughest times in their history because of one little trend… ‘The Bralette’! Bralettes are essentially non-padded / lightly padded, non-underwire, really comfortable undergarments …

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#BlendedWithLove by Garnier

Last Friday I attended the launch of a new range of hair-care products by Garnier.  It’s a range of 5 gorgeous, paraben-free blends…each blended with combinations of natural ingredients, both Indian and International. To begin with… The 5 variants of Garnier Ultra Blends are “Royal Jelly & Lavender”, “Henna & Blackberry”, “Mythic Olive”, “Soy Milk …

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Brave those Curls… coz they Rock!

Hi you curlies! You know, quite often I have people come up to me and tell me that I have amazing hair… that my curls are beautiful…and how lucky I am to have hair like this! “Is this your natural hair? People die for a perm like this!”… Lol!  And this is form women with …

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Breaking the ‘Work-Wear’ stereotyope! Featuring La Rutu

Hi all you lovely ladies! Just like me, I’m sure all you guys are mind-fried with the summer heat and are praying that the monsoons come sooner! And while the rains might relieve us of the crazy, unbearable heat, some how, at the back of my mind… I always think that there’s a lot more …

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About Me

Sonal is a Post Graduate in Luxury Brand Management from Polimoda Institute of Fashion Design and Marketing, Florence (Italy) and has over 9 years of experience as a Brand Strategist working in the advertising industry.



She has also been a Consumer Insights Miner specializing in fashion and luxury brands.